This year I decided to reward myself and attend the eBay Radio Conference and Party in Las Vegas June 16- 18th.
I arrived on Sunday evening, did some shopping on Monday prior to the conference. Unfortunately didn’t have any luck thrifting here. We stayed at MGM Signature which was nice because there was a kitchen so we went to Alberstons the first night to get stuff for breakfast and snacks.
I found it interesting they have a “Wisconsin Cheese Shop”
Because it was over 100 outside they had a water station by the cash registers.
Day 1: Social Selling Day
Standing by the conference sign.
Each day started at 9:00 am and went until around 5:00.
The line up for the day was: Marsha Collier, Stephanie Inge, Kat Simpson, live broadcast of eBay Radio, Cliff Ennico and Joel Meek.
Marsha Collier was the keynote speaker and discussed Social Commerce. In 2014 there were 2.8 billion internet users. She talked about the importance of being engaged in social media as a whole. We learned about a new app called Periscope, where you can stream live video to those that follow you. I had also already signed up for Klout, but this reminded me to be aware of it. The worldwide average score is 39.3 mine is currently 24 so I guess I need to get that up some. Click here to find your score.
Next up was Stephanie Inge, who talked about social media marketing via Facebook and Instagram. There were many take a ways, but one was that for every 10 post on Facebook only talk about your product on 2 posts. Make sure your eBay store url is in your profile.
Kat Simpson focused on Twitter and Your Tube. You need to think about what outlet your customer base is using but with 270 million active users on Twitter and more than 1 billion on You Tube these venues are definitely something to keep in mind. Remember you are not on social media to only sell your product and take from people but to give value and create genuine connections.
Cliff Ennico was entertaining, he took a topic that could be seen as boring and jazzed it up- The legal issues of Social Media Marketing. This 45 minute session covered many issues, but one thing to remember like in life think before you speak, think before you post!
While Pinterest might be a time suck, Joel Meek talked about how to use Pinterest to Benefit your Business on eBay. Interesting fact, there are 50 billion pins and 1 billion boards currently on the site. The average pin is repinned 11 times. Which for an eBay store owner means your product has potential to be seen by hundreds of people and since the pins can be re pinned it can live on. Unlike Twitter or Facebook which can fall to the bottom of the page and may never be seen by anyone again.
Vendors also lined the room, it was great to be able to learn more about the products available. There was also a white board in which you could sign up to have lunch with the speakers or eBay staff members each day. The first day I had lunch with Marsha Collier and about 7 other sellers. For those attending next year, I would recommend signing up for these lunches. It was great to hear others experiences, success and learning.